is a Cognitive psychologist and expert in decision making process and timing of it.
He studied in University of Rome La Sapienza and he has a Master degree in University Tor Vergata Rome, in Statistics applied in Neuromarketing.
He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and member of the Ergonomic Institute of Ancona (IPSE).
He has projects in different countries and with different clients, such as: Banca Intesa, Emirates, Lindt, Grey MENA and others. He has had close collaboration with international marketing research agencies like GfK and Kantar.